Preamble

This Privacy Policy explains the basis on which we will handle any personal data, including but not limited to payment data and other data that we collect from you or from other sources, or that you provide to us (referred to as the "Data"), for the purpose of your access to and use of the Melad website and/or the Noon mobile application (referred to collectively as the "Site"), and the services and applications (referred to collectively as the "Services"). We recognize the importance of this Data, and we are committed to protecting and respecting your privacy. Please read the following carefully to understand our practices regarding the Data. By using our services, you agree to the handling of the Data in accordance with this Privacy Policy.

The data we collect

• The data you provide by filling in forms on the site, including data provided when registering to use the site and other joint registrations (for example, social media logins), or subscribing to our services, posting materials, or requesting other services.
• The data you provide when entering a competition or promotional offer through our site, completing an opinion survey, voting, or submitting reviews, testimonials, or feedback.
• The data you provide to us, or that we may collect from you, when you report any difficulty you encounter while using our site.
• The record of correspondence in the event you contact us.
• General, aggregated, demographic, and non-personal data.
• If you download or use our mobile application, we may be able to access details related to your location and your mobile phone's location, including your device's unique identifier.
• Details of the transactions you have carried out through our site, and details of our preparation and delivery of the goods you ordered.
• Details about your computer, including for example your IP address, operating system, and browser type, in addition to data related to your general use of the internet (for example, through the use of technology that stores data on or accesses your device, such as cookies, conversion-tracking code, web beacons, and so on).
• Your email address provided to us by third parties who have confirmed to us that they obtained your consent to share your email address.
• Any other data we consider necessary to enhance your experience of using the site.

The purpose of collecting the data

• To provide you with the information, products, or services you request from us, or that we believe you may be interested in, and where you have agreed to be contacted for such purposes.
• To provide you with location-based services, such as advertising, search results, and other content tailored to you.
• To fulfill the obligations arising from any contracts concluded between you and any other party using our site, or between you and us.
• To improve our services and to provide better, more personalized services.
• To ensure our site's content is delivered in the most effective way for you and for the device you use to access our site.
• To notify you of changes made by our site.
• For any other reason we consider necessary to enhance your browsing experience of the site.
• To administer incentive programs and fulfill your requests for these incentives, and/or to allow you to participate in competitions and notify you in the event of winning.

How data is stored

We will store the data for as long as necessary in accordance with this Privacy Policy, or if required to comply with any law. The data may be transferred, stored, processed, and used by companies affiliated with us or by service providers not affiliated with us, in one or more countries outside the country to which it belongs. Your payment data may also be transferred and stored by companies affiliated with us to process payments and provide technical support services. Protection standards: We take the necessary technical, commercial, technological, and administrative steps to ensure the data is handled securely and in line with this Privacy Policy, in order to protect the data from unauthorized access, alteration, disclosure, or destruction. We may use, for example, encrypted electronic technology to protect the data while it is being sent to our site, in addition to an external electronic firewall and firewall technology on the host computer of our site so that we can repel malicious attacks on the network. Only employees, service providers, and agents who need to know the data will be allowed to access it in order to perform their work.

How to access your data

You can access a large amount of the data related to your account and your dealings with the site for the purpose of viewing the data and, in some cases, updating it. In addition, our system will place cookies when you log in to the site, to ensure a pleasant and smooth user experience across the site. You can disable cookies by changing your browser settings. In the event cookies are disabled, this will affect how our site works, and you may not be able to access or use some or all of the site's functions. For example, performance cookies collect information about how you use the site, that is, the pages you visit most often, which allows us to provide you with targeted and relevant options that enhance your browsing and use of the site. We may retain a copy of the data for legal compliance purposes, particularly when you update information, where we keep a copy of the previous data for our records.

Disclosure of the data

The data of our customers is a very important part of our business. Accordingly, we share the data only as stated below, and only with companies that follow practices with protection features that are, at a minimum, similar to those set out in the Privacy Policy:

• To protect our site and other sites. We disclose the customer's account and their other personal data when we consider such disclosure appropriate to comply with the law, for investigations carried out to enforce the law, and to protect the rights, property, or safety of our users or others. This includes exchanging data with other companies and organizations for several reasons, including protection against fraud and reducing credit risk.
• To other parties to provide our services. We may collaborate with other companies affiliated with us or with service providers not affiliated with us (for example, the logistics companies used to deliver products to you, marketing companies, and payment processing to carry out online transactions, and so on). These other companies may, in order to carry out your transactions, store the data in a digital wallet so that your use of our services is more effective.

Updating this policy

Our business is subject to continuous change, so our Privacy Policy may be affected and need a corresponding change. We will publish the current version of this Privacy Policy on the site, and it will remain in effect from the time it is posted on the site, or based on the date we set as its effective date.

Stay informed

You should review the Privacy Policy regularly. Your continued use of the site after any changes constitutes your acceptance of this Privacy Policy in its amended form.